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Banner Ad Benefits 

What better way to get your company name or products in front of accounting software users than to run banner ads on

When you run ads on Plus Community, you'll get:

  • Invaluable exposure!

  • Flexibility in terms of the number of ad click-throughs you want to buy.

  • Flexibility in the weighting of your ad. For example, if you want to run a short, but heavy-hitting ad campaign, you can double or triple the number of times your ads appear in relation to the other advertisers' ads, giving you more exposure for that short period of time.

  • Statistics regarding the success of your banner ad campaign.

Still not sure about the effectiveness of banner advertising? The iWork Advisor, a popular e-zine for online businesses, had this to say in their February 23rd, 2001 newsletter: "Tracking click-through rates — the number of people who click an online ad — is only part of gauging your campaign's success. Even though many web users don't click your banner, the ad makes a lasting impression. Conventional Internet wisdom now maintains that you can convert users into customers without clicks."

Banner Ad Fees

Banners are $1 US / Cdn per click-through. A "click-through" represents every time that someone clicks on your banner to visit your web page.

Towards the end of your banner ad run, we'll email you stats:

  • how often people clicked on your banner vs. how many times it is displayed, and

  • on average, how many times per day your ad was seen. 

Banner Specifications

Banners must meet the following requirements:

  • 468 x 60 pixels

  • No larger than 15K

  • .GIF or .JPG format

  • No .GIF images with a transparent background color

  • No interlaced .GIFs (GIF format 89a)

Signing Up for a Banner Ad Campaign

Start the process by completing our online application form.


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Page last updated August 9, 2004
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